What do our tax system, a job application process, and an AI application have in common? They are all systems that aim for a just outcome. The step-by-step process they use is called respectively a tax return, an interview, or an algorithm. Developing fair (AI) systems and algorithms requires filling…
The number of AI applications is growing rapidly, along with all the opportunities and challenges that come with it. The European Union considers AI reliability to be of utmost importance. This is also evident in the (proposed) regulations. This article focuses on building robust, ethical AI systems. The European Union…
Successfully initiating and concluding a moral case deliberation requires a structured approach. This ensures that the ethical question is answered and that everyone is willing to implement the ethical judgment. The structure of the ethical deliberation ensures that all perspectives are considered, making the process of resolving an ethical dilemma…
A moral leader and a thought leader are both engaged in leadership, which makes them share similarities. However, they represent two different forms of leadership. Below, you’ll see the commonalities and differences between them. This leads to what a moral leader can do to become a thought leader and vice…
Legislators struggle to keep up with technological and societal advancements, causing organizations to increasingly face choices between ‘right’ and ‘right’. This is why solving a moral dilemma is so challenging. Doing one good thing often means sacrificing another. Tech giants like Facebook and Google face moral choices such as ‘should…
Challenging is ‘difficult, in a way that test your ability our determination.’ Something is complicated when components need to be connected in the right way to make it work, such as in a laptop or phone. Therefore, moral leadership is indeed challenging but not complicated. Read on for tips and…
In the 16th edition of the Marketingfacts Yearbook, the Moral Leader holds a prominent position. Our written Hot Topic places Moral Leadership in the marketing literature. The Marketingfacts Yearbook covers all aspects of (online) marketing in over 400 pages. Each year, there are “Hot Topics” which are chapters focusing on…
The Moral Marketing Values Compass (Moreel Marketing Waardenkompas in Dutch) we have developed is a ‘Hot Topic’ in the 17th edition of the NIMA Marketingfacts Yearbook. This is a 500-page publication that covers all aspects of marketing. The ‘Hot Topics’ are chapters on current developments and trends in marketing. Ethical…
We assist marketers in our workshop on this day. Due to rapid technological and societal advancements, (legal) regulations often provide insufficient guidance. Furthermore, what is legally permissible may not always align with what is perceived as just. Consider the case of Booking.com applying for COVID-19 relief funds despite paying billions…
‘The social dilemma’ evokes significant outrage. Media and politics have paid considerable attention to the dangers of big tech. However, five years ago, the documentary ‘what makes you click’ already demonstrated how platforms like Facebook, Instagram, and YouTube employ techniques borrowed from the gambling industry to keep us ‘glued’ to…
